New Product Development for DummiesNew Product Development    

There are new products being launched all the time most without success. The book "New Product Development for Dummies" by our own staff member Robin Karol is excellent resource for managers and entrepreneurs who need a road map for developing these new products. It has many great tips and strategies for developing and marketing new products and services. Click Here to view the book.

Robin A. Karol, Ph.D., NPDP

Dr. Robin A. Karol is an adjuct full professor at the University of Delaware Lerner School of Business Administration where she teaches courses on the Management of Creativity and Innovation. She is the former CEO/Executive Director of the Product Development & Management Association and former Manager of DuPont Consulting Solutions, an internal business consulting group, and Director of Innovation Processes at DuPont. She led the New Offering Development Process which installed a newly revised Innovation process for growth. She is a certified New Product Development Professional (NPDP) with the Product Development Management Association (PDMA), and was appointed its first CEO in 2005. Robin holds a Ph.D. in Biochemistry from SUNY Buffalo and did a Post-doctoral fellowship at Albert Einstein College of Medicine. At DuPont, Robin held many positions including Research Supervisor of the Virology Research Group, Systems Team Leader in Clinical Diagnostics, and Quality Manager of R&D for the IMED (Imaging Medical). Prior to joining DuPont, she was an Assistant Professor of Medicine at Baylor College of Medicine in Houston, TX. Robin has consulted with non-Dupont clients including Colgate-Palmolive, TetraPak, and Mitsubishi Chemical, and brings a wealth of academic and industrial experience to our clients.

Dr. Robin A. Karol

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